Team Lead, Brand Insights - Campinas, Brasil - BRP

BRP

Empresa verificada

Campinas, Brasil

há 4 semanas

Postado por:

Ana Silva

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Descrição

We are looking for a Team Lead, Brand Insights to join our growing Brand Insights team.

The team itself is tasked with guiding brand strategy through consumer insights to help brands in the BRP portfolio maximize their global reach.

As part of your role, you'll be at the forefront of a new practice at BRP and will be expected to connect the dots between the work of many specialized teams across the organization (data and analytics, research, social, digital, business intelligence, CX, UX, etc.) to explain consumer behavioral patterns to senior management and proactively identify threats and opportunities.

BECOME PART OF OUR TEAM

Here at BRP, we're creating new ways to get people moving forward, where their experiences are measured by emotion rather than distance.

All around the world, our products, achievements and aspirations are a reflection of our teams' exceptional expertise. Want to bring your true self on this adventure?

YOU'LL HAVE THE OPPORTUNITY TO:

Build the Brand Insights practice at BRP (team, budget, processes)

Provide an ongoing read on customer profile, target & personas

Identify information gaps to build optimal research roadmaps per brand

Monitor brand health variations to highlight growth opportunities & competitive threats

Interpret available consumer data to build actionable insights

Keep a constant pulse on macro trends (market, category, competitors)

Be the voice of the customer in strategic meetings

Consolidate brand insights into story-led insights review

Provide strategic recommendations to marketing and executive teams

THIS ROLE IS A GOOD FIT IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

Minimum 10 years' experience in brand strategy & development roles leveraging market research or directly in market research with a strong storytelling focus.

Proactive connector, able to liaise with all relevant internal stakeholders.

Naturally curious, self-motivated and with excellent penmanship.

Born storyteller, able to persuade audience through indirect leadership.

Previous experience visualizing and storytelling data for non-data audiences.

Proficiency with consumer intelligence platforms (Qualtrics, Brandwatch, Display R)

Experience with multivariate analysis and other statistical techniques.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences.

Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning

WELCOME TO BRP

We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air.

Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus.

Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; It's about the journey.

This position is based in Campinas, Brazil.

Resumes in English will be preferred.

This position is eligible to the BRP Employee Referral Program.