Product & Pricing Manager - Sao Paulo, Brasil - Porsche Brasil

Porsche Brasil

Empresa verificada

Sao Paulo, Brasil

há 2 semanas

Postado por:

Ana Silva

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Descrição

If you make hearts beat faster, your own has to be in the right place.

Product & Pricing Manager:

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Code number:J

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Entry level:Professionals

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Location:Sao Paulo

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Organization:Porsche Brasil

**Tasks

TasksTasks***Main Responsibilities

Product Management

Responsible for Product Management for all Porsche vehicle model lines as well as

individualization options and Exclusive options

Definition of appropriate vehicle specifications for Brazil
On a case by case basis, develop special products or editions as required by the market
Analyze effects of market trends and competitive activities on product planning and

provide structured input to Porsche AG

Conception of a local product strategy
Coordinate a consistent Product Portfolio strategy and key products availability for Brazil

in accordance with sales expectations, homologation planning and PAG.

Manage long term volume planning (PR Planning) in coordination with PAG and PBR

sales. Volume forecast alignment with VW Group. Prepare bottom-up planning, reaching
a consensus between Marketing, Sales and Managing Director on local level.

Communicate product information to dealers and customers through the appropriate

channels at the appropriate time, maintain product information up to date for online sales
and marketing tools.

Manage the Product Launch calendar, in accordance with Homologation and Sales

Planning

Provide Product Presentations when requested by PR department (eg: Product Launch

events)

Support Sales training activities
Support Porsche Connect rollout
Support E-Performance activities
Support Smart Mobility activities

Pricing

Coordination of the local pricing strategy for new vehicles and options, including

monitoring of market changes (competitive, legal, tax etc.) and proper reflection in
official retail price calculation

Responsible for ongoing option adjusted price comparison vs competition
Initiate adjustment (if required) of vehicle pricing with relevant departments at Porsche

Monitor and manage price positioning to ensure appropriate price premiums and

competitiveness

Communicate pricing information to dealers and customers through the appropriate

channels at the appropriate time

Maintain correct price information up to date for online sales/marketing tools
Release prices and product configuration in PCCD and Internet Car Configurator
Analyzing volume effects of any price changes and define indicated actions together with respective departments

Marketing Planning & MAL Budget Management

Support the Marketing Director in generating and coordinating the Marketing Plan for the

upcoming year

Consolidate the inputs of the other marketing subdepartments: Communication, CRM

and Events & Promotion

Coordinate the bottomup MAL Budget planning for the upcoming 2 years including PBR Marketing, Sales and After-Sales
Generate monthly reports and adhoc forecasts, ensuring optimum resources utilization
Manage proper budget documentation for compliance purposes
Support Finance Department at any requested forecast exercise

Market Insight and Analysis

Continuous monitoring of automotive market and analysis of competitors' activities,

segment shares etc. and structured reporting within the company and to Porsche AG

Responsibility for market requests by Porsche AG related to product, pricing and segment

Responsibility to manage specific market studies when requested (general market, brand

studies etc.);

Recommends indicated actions out of the market analysis and share knowledge to the

overall business strategy of the subsidiary

Strategic Projects

Supports the marketing Director in coordinating the Brasilian Sustainable Growth

Initiative (BSGI) within all the involved interfaces at PBR and PAG
**Qualifications

QualificationsQualifications***Education

Bachelor's Degree in Marketing, Business Administration, Engineering or other relevant

areas

Postgraduation (Master, MBA) is desirable

Experience

5 years working experience in Product & Price or related fields
Sound knowledge and proven experience in the Automotive Industry

Competencies and skills:

Solid analytical capacity
Capable of working in a structured way, paying attention do organization and

documentation

Clear and confident communications skills, both verbal and written. Ability to do public

presentations

Ability to negotiate with different stakeholders eg: Headquarters and Dealers
Strong "car culture" and automotive knowledge
Basic financial knowledge, covering P&L and taxation schemes
Broader overview of a business unit, understanding the links between Product & Price not

only with Marketing, but also Sales, After Sales and Finance