- Oversee and manage Stores communications, including all strategic communications plans for core retail areas covering retail strategy, consumer campaigns, news generation and product placement
- Develop industry leading integrated Consumer campaigns around our biggest and most meaningful key retail moments (notably Prime Day and Black Friday)
- Support strategic launches
- Drive communications strategies to support our membership program Amazon Prime
- Successfully manage complex, fast-moving and unexpected communications challenges and manage issues/media inquiries related to the Retail business in Amazon Brazil
- Write strategic plans, messaging and press releases; pitch and secure top-tier media, including print, broadcast and online outlets
- Act as a business partner to Amazon retail category leadership teams across key areas
- Deliver strategic communications counsel to internal executives on both short and long-term challenges and opportunities
- Build excellent relationships with key media outlets
- Effectively represent Amazon as spokesperson
- Collaborate with internal stakeholder teams globally
- Manage external PR and content development agencies
- 15+ years experience developing/implementing and evaluating brand communications strategies
- Excellent Written and spoken English and Portuguese language skills
- Knowledge and understanding of Brazilian business cultures
- Extensive experience managing cross channel campaigns with strong media contacts and social elements in consumer areas
- Experience with digital and social media as well as influencer marketing/communication Issues management experience including development of messaging and Q&A documents
- Strong understanding of measuring the impacts and benefits of communications programs
- Experience in managing agencies and budgets
- University degree
- Consumer communications expert – with a demonstrated insight for what works for a brand and a strong contact book
- Strategic and creative – ensures that communications activity delivers against business objectives and articulates key messages while being inspiring and thinking big
- Tactically aware – knowledgeable about what's going on in the media, social media and on the site and combine those areas for maximum communications benefit
- Proactive in the extreme – enjoys taking responsibility and making things happen
- Organized – able to juggle multiple projects simultaneously while managing essential admin work
- Acts as a leader – able to inspire agencies to deliver and demonstrate responsibility for communications to senior managers
- Adaptable – able to work in a corporate environment
- Collaborative team player with a willingness to work hard and roll up sleeves to get work done, even if outside the job's scope.
- Moves fast – strong bias for action but maintains exceptionally high standards on the work and the results
- Experience gained within highprofile, customer facing organizations and consumer brands, particularly within the retail/ecommerce industries.
- Upholds high standards for work and results
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Head of Consumer Communications, Brazil - Brás, Brasil - Amazon Servicos de Varejo do Brasil Ltda.
Descrição
Amazon Brazil is seeking an experienced strategic, self-motivated, creative and analytical communications professional with a proven track record of developing effective consumer communications programs for large, fast-moving, global organizations.
The Senior Manager, Consumer Communications for Brazil will create awareness across our key audiences, develop and implement content, channels and processes for local programs for Amazon's core Retail business, including shopping events and Amazon Prime.
This role will collaborate closely with the business and key stakeholders such as Public Policy, Marketing, Legal, and communications leaders to launch and provide on-going strategic communications support for key services and initiatives.
They should also have experience in corporate reputation, as well as crisis and issues management.
The successful candidate should have leadership experience and have demonstrated expertise in media relations, social media and influencer relations, as well as an entrepreneurial and goal-oriented approach.
Balancing both the strategic and the tactical, they should enjoy working in a fast-paced, start-up culture, and, when the job requires, roll up their sleeves and get the job done independently with the same obsessive attention to quality and detail.
They should be proficient in providing counsel to senior leaders, helping them make informed business decisions.Key job responsibilities
Sao Paulo, SP, BRA
BASIC QUALIFICATIONS
