- Prioritize and execute the measurement strategy for the Brazil market, in conjunction with the LATAM Director of Ads Measurement Strategy.
- Collaborate with the wider ads measurement team, encompassing the LATAM (Brazil and Mexico), UCAN, and globally, as well as product and data engineering.
- Liaise with the Sales and Ads Marketing teams to provide data and insights to our advertising clients and agencies, focusing on key narratives concerning the Netflix audience and service.
- Represent the Measurement team in internal and external events and client meetings in partnership with Sales in Brazil.
- Coordinate with measurement partners to ensure the accurate representation of Netflix in industry measurement tools.
- Create and deliver marketplace positioning and narratives tailored to specific verticals and clients.
- Aid in crafting full-funnel measurement solutions that allow advertisers to understand the value and effectiveness of their Netflix campaigns.
- Highlight potential avenues for alternative currencies, targeting, and measurement products.
- Contribute to thought leadership by gaining a profound understanding of consumer attitudes, perceptions, and behaviors in relation to both content and ads on Netflix and the industry landscape.
- 10+ years in media measurement at a TV, streaming, or digital company.
- Dual TV/Video and digital experience is a plus.
- Strong knowledge of the advertising landscape, across digital, CTV or streaming and/or TV and various methods of buying.
- Experience working with syndicated measurement tools (ie - Nielsen, Kantar- Ibope, GWI, TGI, etc.) and/or familiarity with 3rd Party vendor solutions (ie - Kantar, Ipsos, panels, etc.).
- Experience running campaign effectiveness studies and analysis, including brand lifts, incrementality (MMMs, MTA), etc.
- Ability to learn tools and improve processes & workflows.
- Excellent verbal and written communication skills, comfortable presenting and leading high stakes meetings.
- Self-starter with expertise in managing large-scale, complex projects.
- Strong strategic thinking, planning and analytical skills.
- Knowledge of quantitative and qualitative methodologies. as well as marketing science.
- Understanding of the consumer's voice and how to turn that into actionable insights for sales narratives.
- Loves to get into the weeds and can see the big picture.
- Open to innovating, challenging assumptions, and implementing better approaches.
- A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects.
- Collaborates effectively and embraces differing perspectives and experiences to make better decisions.
- Experienced and at ease with diverse cultures and working in international environments. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.
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Senior Manager, Ads Measurement Brazil - São Paulo, Brasil - Netflix
Descrição
Netflix is one of the world's leading streaming entertainment services with over 231 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films, andmobile games across a wide variety of genres and languages. Members can play, pause, andresume watching as they want, anytime, anywhere, and can change their plans at any time.The advertising team is charged with building a new, best-in-class ads organization to establish Netflix as a must buy for advertiser partners, and to drive advertising revenue, across 12 global markets: USA, Canada, UK, France, Italy, Spain, Germany, Japan, Korea, Australia, Mexico and Brazil. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core client and consumer needs and develop both foundational and innovative solutions.In this role, you will:
About you:
Usuários da profissão Senior Manager, Ads Measurement Brazil em São Paulo
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Stanislau Skorupa
More than 25 years of experience in capital goods sales, supervising teams, prospecting customers, b ...