Performance Media Manager, E-commerce and - Sao Paulo, Brasil - Lenovo

Lenovo

Empresa verificada

Sao Paulo, Brasil

há 3 semanas

Postado por:

Ana Silva

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Descrição

General Information:

Req #
WD Career area:

Marketing

Country/Region:
Brazil
State:
São Paulo
City:

SAO PAULO

SP
Date:
Wednesday, May 8, 2024
Working time:
Full-time

Additional Locations:

Brazil

São Paulo

SAO PAULO

Why Work at Lenovo:

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets.

Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

Description and Requirements:

Motorola Mobility, A Lenovo Company, is one of the world's fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it's our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation we want you to help us define our world of tomorrow. Motorola is at the forefront of designing and developing products supporting 5G technology.
We are seeking a skilled Performance Media Manager to join our dynamic team, specializing in e-commerce and marketplace environments.

As the Performance Media Manager, you will be responsible for devising and executing strategies to drive efficient and effective digital advertising campaigns across various platforms.

Your primary focus will be on maximizing ROI, optimizing conversion rates, and enhancing the overall online presence.

Responsibilities:

Develop and implement comprehensive digital advertising strategies tailored to ecommerce and marketplace platforms.
Manage and optimize performance marketing campaigns across multiple channels, including but not limited to PPC, display advertising, paid social, and affiliate marketing.
Analyze campaign performance metrics and KPIs to identify areas for improvement and implement optimization tactics accordingly.
Collaborate closely with internal teams, including marketing, sales, to align digital advertising efforts with overall business objectives.
Stay updated on industry trends, algorithm changes, and emerging technologies to ensure our advertising strategies remain innovative and competitive.
Conduct competitor analysis to identify opportunities for growth and differentiation in the ecommerce and marketplace landscape.
Lead a team of digital marketing specialists, providing guidance, support, and mentorship to drive collective success.
Track and report on key performance indicators, providing regular insights and recommendations to senior management.

Qualifications:

Bachelor's degree in marketing, advertising, business administration, or a related field. Advanced degree preferred.
Proven experience in digital marketing, with a focus on performance media and ecommerce/marketplace environments.
Expertise in managing PPC campaigns, with a strong understanding of keyword research, bidding strategies, and ad copy optimization.
Proficiency in utilizing analytics platforms to track and measure campaign performance.
Strong analytical skills and the ability to interpret data to drive actionable insights and optimizations.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex ideas clearly and concisely.
Certifications in relevant digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are desirable.

Additional Locations:

Brazil