Especialista de Marketing - Sao Paulo, Brasil - LSEG (London Stock Exchange Group)

Ana Silva

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Ana Silva

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Descrição
LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a dedication to excellence in delivering the services our customers expect from us.

With extensive experience, deep knowledge, and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, handle risk and build jobs.

It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.

Role Purpose


The role is responsible for ensuring global marketing programs are activated in the most effective and efficient way in region, tailoring messaging, content, and channel strategy as vital to accommodate regional needs.


The Senior Marketing Specialist will work closely with Sales and Account Management, Sales Strategy & Execution and Global Marketing & Communications teams to deliver comprehensive marketing campaigns tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches.


Key Responsibilities:

  • Interlock with Market sales teams and Central Marketing Teams to create effective and impactful marketing campaigns.
  • Localization of global campaigns and core programs to accommodate market nuances.
  • Resolve how to activate the LSEG brand and its solutions in the most impactful way in region, infusing the brand and values into every marketing initiative.
  • Leverage effective partnerships with crossfunctional teams including strategy, content, digital, events and external partners to deliver high quality marketing programs.
  • Lead, improve and optimally increase ROI of marketing strategies by regularly reporting on the success of activities, and using data to make decisions

Skills:


  • Coordinated /Prioritization
  • Result Oriented
  • Capable of maximizing the budget
  • Strategic planning
  • Handle multiple Projects.
  • Ownership
Desired Education & Experience

Experience:
Proven track record in Marketing, understanding of financial industry / financial tech preferable Wealth Management & Costumer Third Party Risk, knowledge of LSEG/Refinitiv products and propositions

Technical / Job functional knowledge:
Extensive knowledge of marketing campaign planning and execution

Experience using:
Eloqua, Hive 9, Open Exchange, Workfront (is a plus)


Location:
Brazil


Language:
Proficiency in English & Portuguese is a requirement. Spanish (is a plus)


At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise of creating essential partnerships and open opportunities.

Our open culture is central to how we deliver our purpose - driving financial stability, empowering economies and enabling customers to create sustainable growth - in everything we do.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 70 countries.

However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business.

You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth.

Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer.

This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law.

Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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