Regional Marketing Lead - Guarulhos, Brasil - Hitachi Energy

Hitachi Energy

Empresa verificada

Guarulhos, Brasil

há 1 semana

Postado por:

Ana Silva

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Descrição

At Hitachi Energy our purpose is advancing a sustainable energy future for all. We bring power to our homes, schools, hospitals and factories. Join us and work with fantastic people, while learning and developing yourself on projects that have a real impact to our communities and society.

Bring your passion, bring your energy, and be part of a global team that appreciates a simple truth:
Diversity + Collaboration = Great Innovation

Responsibilities:

We are currently looking for a Regional Marketing Lead for South America. They will be responsible for driving growth in the region through marketing activities. They will support, plan and implement strategic marketing and customer engagement initiatives, designing marketing programs that meet the regional business objectives as well as aligning with global Hitachi Energy strategy. This position requires close collaboration and alignment with communications, business units and local sales organizations to execute marketing activities and events that drive sales and increase market share. The Regional Marketing Lead reports directly to the Regional Implementation Market Manager, and functionally to Corporate Marketing.
Be a strategic bridge between sales, communications and marketing teams to align on strategic priorities and objectives
Map and understand local customers' decision journeys to develop promotional plans to improve customer engagement, lead generation and company positioning.
Localize global value propositions and segment marketing strategies for appropriate market segments to meet regional customer needs
Plan and develop strategic marketing programs to generate qualified leads and grow sales in line with regional growth strategies (Account-Based Marketing, marketing automation lead nurturing campaigns, tradeshows, events, conferences, marketing content development (blogs, white papers, advertising, etc.), and other highimpact promotional programs)
Deliver on regional marketing plan in conjunction with the global marketing team and regional sales leaders with a focus on business profitable growth
Manage the strategic selection, evaluation and measurement of customer events and engagements in coordination with global event strategy. Work closely with the communications team in project managing strategic events in South America in collaboration with crossfunctional/crossbusiness teams
Drive metricsbased reporting across the region to show marketing ROI for money spent
Analyze the performance of marketing campaigns to support YOY improvement of spend, realtime campaign adjustment, and detailed insights on customer/prospect interest
Be accountable for annually set KPIs to measure performance and link activities to pipeline
Design and lead together with regional businesses regional customer journeys that ensure the right people are targeted, at the right time, with the right messages.

Your background

Experience: in marketing, brand or marketing communications in a B2B environment (technical, industrial or energy/power segment preferred)
Languages: Fluent command of English, both written and spoken / Full working proficiency in Spanish and Portuguese, both written and spoken
Experience with the direct project management endtoend from planning to delivery of marketing campaigns, industry events and demand generation initiatives
Experience with managing, tracking and reporting on budgets (financial stewardship accountability)
Experience in marketing metrics, ROIs and reporting
Proven track record in developing analytical and digital marketing skills as well as knowledge of lead generation practices and performancebased digital marketing
Basic understanding of lead generation and marketing automation (preferably with Eloqua) and SFDC
Finely honed project management skills, in addition to a keen sense of initiative, flexibility, and resourcefulness
Welldeveloped communication and organizational skills
Willingness to travel on business assignments
Flexible with demonstrated experience in leading and managing change communications
Analytical mindset (i.e. marketing measurement, new market analysis)
Excellent communication skills, with a knack for distilling down complex ideas into customerfriendly language
Strong project management, prioritization, and organizational skills with topnotch attention to detail and the ability to move projects forward independently in a fastpaced environment
Strong relationship management skills with internal and external partners at all levels
Ability to leverage analytics to inform strategy
Passion for innovation and bringing fresh ideas to the table