Manager Shopper Insights - Sao Paulo, Brasil - The Coca-Cola Company

The Coca-Cola Company

Empresa verificada

Sao Paulo, Brasil

há 1 semana

Postado por:

Ana Silva

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Descrição

For 136+ years Coca-Cola has grown to become the most recognizable brand in the world.

Today The Coca-Cola Company has a total beverage portfolio that offers consumers what they want, where they want it, and how they want it.

We operate in every market in Latin America and daily we reach hundreds of millions of Latin Americans.

Through a disciplined and innovative approach, we utilize Human Insights, Consumer Science and Shopper Insights to continue our growth

We are looking for a
Manager Shopper Insights - LATAM to join our team and lead the development of shopper understanding with focus on traditional channels & subchannels, and shopper journey, generating key
shopper insights for traditional channel.

If you are
Curious and Passionate about the connection between
Insights and Commercial, and if you want to collaborate with the best Inspiring Experts, then
Manager Shopper Insights - LATAM is your challenge

Location:
Any Office within LATAM - Brazil, Costa Rica, Colombia, Chile, Argentina, Mexico.

No Relocation provided

What You'll Do for Us

Ensure that key category and shopper marketing plans are reflective of changing shopper need states and behavior
Lead the mining of traditional shopper insights and work closely with the CCL(Customer and Comercial Leadership) and IMX (Integrated Marketing Experience) teams to drive the execution, including digital and ecommerce plans as required by the channel digital maturity
Model and promote a shopperfirst mentality throughout the organization through active immersion, communication of consumer and shopper learning, and sharing of insights

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Commercial Insights:
_

Partner with the Category teams and the CCL teams with clear actionable commercial insights based on primary sales, channel, pack, price linked analytics
Lead all ad hoc research projects across categories that include price, pack or channel variables example conjoint studies
Provide strategic oversight and guidance to business plans, growth forecasts, brand strategies and new product launch plans for all brands in LATAM Portfolio
OU (Operating Unit) Shopper Insights Manager will interact regularly with the OU Insights Lead, OU Insights Team, Global Insights lead, with OU Marketing Lead and broader OU marketing and C&CL teams.
Conceptualize frameworks and research models for shopping and shopper journey insights problems.
Required to tackle structured and unstructured problems coordinating all phases of analysis f to clear conclusions / recommendations in the channel.
Translate technical / market research information into compelling business implications and call to action/ recommendation to the business and customers.

Qualification & Requirements

7+ years of experience on Market Research, with specialization on Shopper insights, Commercial Analytics preference for additional commercial and category activation, customers experience
Multicounty experience.
Spanish/Portuguese and English fluent speaker is a must
Ability to identify, suggest and implement improvements in the area of assessing and understanding shopper and commercial insights
Ability to orchestrate multiple stakeholders, delivering the highest priority and enterprise wide insight solutions, in a holistic fashion.
Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic opportunities for the channel.
Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology vendors and able to design effective and efficient insight programs to address business questions related with traditional channel.
Be a key partner and a clear and Inspiring Communicator with commercial and customer team business to enable better decision making founded on deep shopper, behavior and commercial insights.
Provide customer support to sparkling brands
Be a visible and proactive internal and external leader on behalf of Human Insights and the

Coca Cola Company Internally:
Be a fact-based voice, gaining seat at the table in traditional channel commercial key business process and decision making

Externally:
Represent shopper learnings with the customer.

In the research and analytics arena push the envelope for better research standards, data quality and accountability across the industry to benefit companies and consumers.

What We Can Do For You
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Iconic and Innovative Brands: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more
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Global Connections: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world.
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Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Diversity,