Senior Manager Owned Consumer Platforms Latam - Rio de Janeiro, Brasil - The Coca-Cola Company

The Coca-Cola Company

Empresa verificada

Rio de Janeiro, Brasil

há 1 semana

Postado por:

Ana Silva

beBee Recruiter

Descrição

We are accelerating our momentum as the fastest growing consumer goods company in Latin America.

People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature.

For over 136 years, we have grown to become the most recognized brand in the world. Today, we have hundreds of brands that continue to grow

The digital era is defined by changing consumer behaviours driven by tech advances. Consumers enjoy real-time interaction and total connectivity powered by contextual intelligence.

This new reality is what pushes the Coca-Cola Company to "shift from TV to digital", to expand the consumer engagement model beyond the 5 minutes per day they're watching an influencer's video or drinking a beverage.

Owned digital experiences and products play a critical role in building 1:1 consumer engagement across the entire consumer journey and life cycle, empowered by rich 1P behavioural data.

The
Senior Manager Owned Consumer Platforms LATAM has a latam scope, orchestrating the end-to-end owned digital experiences and products delivery (from strategy, product and process design, to capability rollout and scaled operation), in collaboration with Brand Categories, IMX Media and AIP, Performance Marketing, O2O, internal and external technology build and scaled operation resources (Platform Services, StudioX, Data and Analytics).

What You'll Do for Us

Design
High Value Proposition for digital products, leading
UX, UI,
validate hypothesis through qualitative and quantitative research and find specific data to back up or refute them.
Coordinate
Digital ecosystem avoiding Isolated solutions and inconsistent experiences for users. Create disciplined on our model and use it to constantly enhance and iterate our digital solution.
Utilize
human centered design practices to fully understand the key problem(s) that rely underneath the need detected by uncovering the target consumer's
key pain points, gain creators and magic moments:
Leading owned digital experiences and products' (including but not limited to website, mobile APP, messaging platform, 1st party data driven CRM) strategy and roadmap, financial model and OKR, governance and operating model, capability rollout and migration plan design.
Working independently on business requirement intake, digital experience and product roadmap alignment and governance, in category charters and other strategic projects.
Converting consumer insights and multivariant testing results into action
Driving digital experiences and products growth strategy at scale.
Providing expert perspective on consumer acquisition and activation (e.g., campaign and promotion aggregator)
Leverage personal network and knowledge of digital tools to drive competitive experience and product advantage
Be agile and iterative in product approach, and relentless in the search for the next unexploited experience opportunity

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Influence Culture and work with Capabilities team to reskill MKT team on digital products and digital value proposition

Qualifications & Requirements

10 years of digital work experience.

Needs to have experience working in cross functional teams and geographies.

Needs to have developed owned digital experiences and products with clear consumer value proposition and tangible return on investment.

Needs to have agile and entrepreneurship mindset.

English is Required. Portuguese OR Spanish Required

MASTERY OF _(REQUIRED) _**Digital experience design (CX); governance model - STAKEHOLDER MANAGMENTE; Digital marketing and growth strategy; Digital operation; Digital consumer acquisition and activation

BROAD EXPERTISE IN _(GOOD TO HAVE) _**Digital product management (Product Owner); Agile scrum methodology; Design thinking methodology; Consumer data analysis; CRM

What We Can Do For You
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Purpose Driven:

Purpose-driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products

:

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Global Connections:

Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
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Community of Belonging:

We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

Skills
Digital Marketing Campaigns; Customer Relationship Management (CRM); Influence; Data Driven; Marketing; Marketing Campaigns

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowe