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    Digital Marketing Analyst - São Paulo, Brasil - Tata Consultancy Services

    Tata Consultancy Services
    Tata Consultancy Services São Paulo, Brasil

    há 3 dias

    Tata Consultancy Services background
    Tecnologia / Internet
    Descrição

    Come to one of the biggest IT Services companies in the world Here you can transform your career Why to join TCS? Here at TCS we believe that people make the difference, that's why we live a culture of unlimited learning full of opportunities for improvement and mutual development.

    The ideal scenario to expand ideas through the right tools, contributing to our success in a collaborative environment. We are looking for Digital Marketing Analyst, who wants to learn and transform his career.


    In this role you will:

    • Support the execution of omnichannel integrated campaigns for priority General Medicines market/brands across EM in a timely manner, with clear customer segmentation and targeting.
    • Work closely with assigned Medical Affairs Managers within the Digital Hub team to plan and execute the campaigns, including implementation of DDCx user journeys and content planning across the broader channel mix
    • Manage x-matrix stakeholders and third parties to execute flawlessly, including MOC, media agencies and relevant Regional and Local stakeholders in the LOCs.
    • In alignment with global & General Medicine analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for tagging across all campaign collaterals.
    • Carry out monthly campaign performance analysis, analysing all relevant data sets, distilling key insights and recommending actions for optimisation ready for presentation to snr management as part of ongoing agile sprint retrospectives.
    • Work with D&A lead and scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels.
    • Manage content and activity demand forecasting and prioritization process with MOC and 3rd party vendors to ensure timely execution of campaigns / channels with appropriate regional governance
    • Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Digital Hub.
    • Own the development, implementation & continuous optimization of customer-centric digital framework And much better if you stand out for:
    • Experience in Digital Marketing
    • Experience in pharma industry
    • Experience in campaign data & analytics for closed loop marketing
    • Experience working with pharma brands at local or global level
    • Digital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys

    Advanced English Soft Skills:

    • Experience in campaign data & analytics for closed loop marketing
    • Experience working with pharma brands at local or global level
    • Digital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys
    • Understanding of customer segmentation & targeting
    • Hands on experience of content development and copy approval, i.e.
    Content Lab What do we offer? Benefits – Brazil:

    insurance Plan insurance vouchers Voucher assistance Cares – free 0800 that provides psychological assistance (24 hrs/day), legal, social and financial assistance to associates with SESC of Certifications TCS Learning Portal – Online courses and live training experience opportunity Partnership with Universities and Language Schools Your Buddy – By referring people you become eligible to receive a bonus for each hire Gems – Recognition for performance – Free Mentoring Career Platform At TATA Consultancy Services we promote an inclusive culture, we always work for equity.

    This applies to Gender, People with Disabilities, LGBTQIA+, Religion, Race, Ethnicity. All our opportunities are based on these principles. We think of different actions of inclusion and social responsibility, in order to build a TCS that respects individuality. Come to be a TCSer #Buildingonbelief
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