Gerente Marketing - Sao Paulo, Brasil - Pfizer

Pfizer

Empresa verificada

Sao Paulo, Brasil

há 1 semana

Postado por:

Ana Silva

beBee Recruiter

Descrição

DESCRIÇÃO DO CARGO

Título do cargo:
CBM Vacina COVID-19 (Country Brand Manager / Product Manager II)

Subordinado ao:
mRNA Agile Lead

Localidade:
São Paulo

MISSÃO DO CARGO:
Responsible for developing and implementing the commercial strategy and tactical plan for COVID-19 Vaccine.

Key responsibilities will include HCP Engagement Plan, Omnichannel plan development and implementation across all therapeutic areas and customer groups, communications, internal and external stakeholder management and tracking key performance indicators (KPI's).

PRINCIPAIS ATRIBUIÇÕES / RESPONSABILIDADES:

Strategic planning and tactical execution for COVID Vaccine, with a focus on HCPs engagement, education and delivering relevant and timely information driving results for key medical specialties;
Provide country input into overall Global Initiatives (GLOCAL)
Tailor regional/global strategies to local market needs and define local priorities for business
Define tactical implementation plan to prepare for execution and tailors as appropriate for different market segments, leveraging best practices
Maximize impact of marketing activities through optimal channel mix, including digital channels
Drive innovation in a highly dynamic and competitive market by challenging the status quo
Find new models of go to market to check quickwin opportunities for growth
Lead development and implementation of omnichannel strategic and tactical plan, partnering with agile leads, marketing managers and cross functional teams
Develop and implement digital solutions that focus on addressing HCP needs and improving health outcomes with positive impact and return on investment for our business
Embraces Data and Technology to develop strategies engage HCPs and generate insights to integrate patients' perspective/needs
Partner with internal and external stakeholders to provide materials and programs to support people needs
Foster relationships with key influencers, opinion leaders and target customer groups within the disease area
Build and maintain relationships with key external stakeholders such as KOLs and policy makers
Create and maintain a local team culture that challenges the status quo, values collaboration and supports innovation
Develop digital businesses meetings strategy, validate diseasespecific messages, design training (w/medical, regulatory), develop awareness campaigns, congresses content (w/ KOLs) in partnership with Medical
Maintain a tracking of Key Performance Indicators related to the COVID19 Vaccine
Accountable for the planning & spending of budgets (revenue/DME)
Ensure that all the work is done with integrity and in compliance with all the policies in place.

QUALIFICAÇÕES NECESSÁRIAS PARA O CARGO
Education

University degree required (business administration or scientific degree preferred)
MBA in the marketing/business area or related area preferred

Languages

Ability to communicate in Portuguese and English required (Advanced/Fluent)

Experience:

Minimum 05 to 10 years experience in the Pharmaceutical Industry or Health Market
Previous experience with Vaccines will be considered a differential
Strong personal integrity, and customer focus
Previous experience with Digital Initiatives and team's leadership (direct or indirect)
Strong ability in process and project management, agile in a fastpaced environment, resourceful and solution oriented
Able to effectively contribute and work on multifunctional teams, working as a lead in agile teams and ability to orchestrate teams to focus on removing barriers to achieve goals
Excellent interpersonal communication, negotiation, and advanced presentation skills
Must be able to adapt, organize, prioritize, and work effectively in a constantly changing field

- based environment

Deep knowledge of Marketing 4.0
Digital skills
Proven ability to use IT tools and interface effectively with a variety of technical platforms
Analytical digital capability and data interpretation

A Pfizer é uma das maiores empresas biofarmacêuticas de inovação do mundo e um dos valores da companhia é Equidade.

Esta é uma oportunidade igualitária para todas as pessoas independentemente da raça, origem, gênero, orientação sexual, idade, presença de deficiência, estado civil, religião ou crença, nos termos da lei.

Valorizamos a diversidade e inclusão, e buscamos um ambiente de trabalho cada vez mais plural, justo e equânime.

Marketing and Market Research