- Acting as a well rounded media expert responsible for delivering world class data-driven media plans for Disney+ in Brazil.
- Influencing and building capability in order to drive effective media planning that brand growth.
- Media leadership: ability to influence media decisions at all levels internally and externally with maturity
- Test and iterate on campaign structures, bidding, ad creative, budgets and other impact driven variables for continuous growth, scale, and expansion to reflect our brand awareness in the Brazilian market.
- Problem-solving tackling challenges on a Digital Paid Awareness campaigns, processes and team level that will show up while growing and moving at a fast pace.
- Educate local teams on latest paid trends and clear insights on performance in Brazil to enhance knowledge across teams and provide new ideas to facilitate Brand Awareness. Researching and coming up with new platforms and publishers to test on in the region.
- Take customer data to identify patterns, behaviors and proactively apply them to increase our main KPIs.
- Brainstorm and partner with with the Brand Strategy Team to come up with angles that will be profitable at scale in order to achieve the main Awareness KPIs (Reach, Frequency, Impressions, Coverage).
- Leverage our key media partners to efficiently scale our Awareness programs through data-driven analysis and insights, supported by a thorough testing and optimization plan.
- Bachelor's degree in marketing/advertising/business administration (engineering or equivalent experience is a plus)
- Minimum 6 years of experience in online marketing, in a heavily performance driven environment. D2C Experience is a must.
- Experience managing regional campaigns.
- Deeply knowledge of multi-channel marketing and attribution models.
- Experience in entertainment industry is a plus
- Experience with Digital Advertising Platforms: Programmatic (DV360), Social (META, X, Tik Tok, Twitch), SEM, Display, YouTube.
- 6 years of experience designing and managing digital awareness and performance advertising campaigns. (Managing Digital Products/Services is a plus)
- Experience delivering digital advertising solutions to meet business goals
- Ability to thrive in a fast-paced environment with passion for bringing out the best in people
- Distinctive problem-solving and prioritization skills supported by a keen attention to detail and ability to navigate between the strategic and tactical
- Excellent project and program management skills, with an emphasis on using practical organizing systems effectively and building collaborative relationships with cross-functional stakeholders in a complex matrix organization to achieve win-win outcomes
- Analytical and quantitative skills, with an emphasis on identifying actionable insights
- Excellent written and verbal communication skills
- Curious and self-motivated, with a drive to innovate and improve
- Double Click Suite - Advanced
- Google Search - Advanced
- Programmatic Ad Buying - Advanced
- Paid Social Platforms - Advanced
- English: Fluent or Advanced
- Spanish: Fluent
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Manager, Paid Digital Media Strategy - São Paulo, Brasil - The Walt Disney Company (LATAM)
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Descrição
Résumé du poste:
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters, and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How will you contribute to our magical experience?
Lead processes and systems area of Digital Paid Media Team while identifying improvement opportunities through people, data, and technology to increase productivity for scale up in Awareness campaigns. Implement and maintain frameworks that have a direct impact on team's efficiency and productivity, focused on planning, audience strategy, time estimation, prioritization, and task management.
Digital Paid Media Strategy and tactics having as main initiatives: Awareness campaigns management and optimization, effective budget allocation and inventory planning and shortage for massive scaling up.
The role is heavy on analytical experimentation across multiple paid channels
The Manager, Paid Digital Media will be responsible for:
What we need from you to be part of this story:
QUALIFICATIONS
OTHER REQUIRED QUALIFICATIONS
LANGUAGES:
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