- Develop and implement comprehensive trade marketing strategies to drive category and brands growth.
- Ensure the achievement of market share growth targets by defining strategic battles and executing plans accordingly.
- Lead and strategize trade investments to maximize ROI.
- Develop promotional strategies to enhance brand visibility and drive sales.
- Liaise with the sales team to align and manage trade marketing strategies effectively.
- Foster a collaborative environment to ensure seamless execution of trade marketing initiatives.
- Lead the monthly forecast cycle in collaboration with the sales team.
- Provide sales insights and inputs to optimize the S&OP process.
- Track pricing strategies and collaborate with performance teams to ensure disciplined execution.
- Lead trade marketing discussions in business review meetings, providing insights and recommendations.
- Analyze shopper behavior by channel to identify opportunities for increasing sell-out.
- Select optimal assortments tailored to each channel's needs.
- Bachelor's degree;
- Track record in Trade Marketing;
- Experience and knowledge about beauty market; Brazilian market knowledge;
- Intermediate English;
- Sales experience (desirable).
- Data driven decision Making;
- Problem Solving;
- Stakeholder Management;
- Business Acumen;
- Influencing and Storytelling.
- You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
- You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
- Critical SOL (Standards of Leadership) Behaviors
- PERSONAL MASTERY : Sets high standards for themselves.Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
- PASSION FOR HIGH PERFORMANCE : Generates intensity and focus to motivate people to deliver results at speed.Takes personal responsibility and accountability for execution and results.
- TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential.Creates an inclusive climate, empowering everyone to be at their best.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
- BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
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Senior Trade Marketing Manager - São Paulo, Brasil - Unilever
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Descrição
Unilever is currently hiring for Senior Trade Marketing Manager (Beauty & Wellbeing)
ABOUT UNILEVER
With billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Strategy and Execution:
Collaboration and Alignment with sales team:
S&OP:
Price Management:
Business Review:
Shopper Understanding:
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
Skills
Leadership
Unilever embraces diversity and encourages applicants from all walks of life This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
ADDITIONAL INFORMATION
Hybrid model - São Paulo, Brazil.