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    Marketing Manager - São Paulo, Brasil - SHEIN

    SHEIN
    SHEIN São Paulo, Brasil

    Encontrado em: Talent BR 2A C2 - há 5 dias

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    Descrição
    SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all.

    We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world.


    Principais Responsabilidades:
    Estratégia Integrada: Desenvolver estratégias holísticas de brand experience que efetivamente conectem os mundos online e offline, garantindo uma jornada contínua e envolvente para nossos clientes

    Eventos e Ativações:
    Planejar, coordenar e executar eventos de alto impacto, pop-ups e experiências imersivas que posicionem a SHEIN como líder no segmento de moda

    Liderança:
    Direcionar uma equipe dinâmica, promovendo a colaboração, inovação e excelência na entrega de projetos e campanhas

    Gestão de KOLs e Influenciadores:
    Cultivar relacionamentos sólidos, negociar parcerias estratégicas, e gerenciar campanhas conjuntas para maximizar a visibilidade da marca

    Otimização de Canais Digitais:

    Liderar iniciativas em plataformas digitais, desde redes sociais a nossa plataforma de e-commerce, garantindo a consistência da marca e otimizando o engajamento.

    Implementar estratégias focadas na construção de comunidades leais à marca.

    Explorar oportunidades em nossa live commerce, construindo estratégias que elevem a experiência de compra ao vivo e potencializem o engajamento e vendas.


    Análise Centrada em Dados:
    Estabelecer métricas de performance, monitorar KPIs, ROI, e traduzir dados complexos em insights acionáveis, refinando continuamente as estratégias

    Comunicação Interdepartamental:
    Colaborar estreitamente com equipes internas para garantir que as iniciativas estejam alinhadas com os objetivos da SHEIN

    Report:
    Diretamente a Diretora da área, fornecendo análises detalhadas, atualizações de projetos e recomendações estratégicas para futuras iniciativas

    Pré-requisitos:
    Graduação em Marketing, Comunicação ou áreas correlatas.
    Mínimo de 8 anos de experiência em brand experience, marketing digital e gestão de influenciadores.
    Habilidade comprovada em desenvolver online de alto impacto.
    Fluência em inglês é mandatória.
    Forte habilidade analítica e familiaridade com ferramentas de análise de dados.


    Diferenciais:
    Experiência em trabalhar ou interagir com empresas chinesas.
    MandarimConhecimento aprofundado das tendências globais de moda e lifestyle.

    At Shein, we believe that diversity is the force that drives innovation. We are committed to creating an environment where all voices are heard, valued and respected. All our vacancies are inclusive for people with disabilities, women, black people, LGBTQIAPN+ community and all types of diversity.
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