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    Gerente de Marketing, Brazil - Sao Paulo, Brasil - Lenovo

    Lenovo
    Lenovo Sao Paulo, Brasil

    há 2 semanas

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    Tempo integral
    Descrição

    Description and Requirements

    About Our Team

    We are a passionate team of marketeers collaborating to transform Lenovo ISG brand and perception in Latin America and generating true and measurable impact to the business pipeline.

    What You'll Do

    As the ISG Marketing Manager for Brazil, you will play a pivotal role within the Lenovo ISG Latin America Marketing organization, collaborating closely with both regional marketing and the local Brazil teams. Your primary responsibility will be to generate awareness and drive demand for Lenovo ISG in the market. This involves strategically positioning and communicating ISG solutions, as well as developing and executing demand generation activities and programs. You will report directly to the Latin America Marketing Director and work in close partnership with the regional Country Manager and the local team to ensure alignment between global and GEO marketing priorities and local business objectives and strategies.

    Key job responsibilities

  • Planning and executing demand generation campaigns and programs
  • Manage assigned marketing budget focusing on high ROI,
  • Follow-up and reporting of marketing activities,
  • Engage with Brazil ISG teams and local alliances to align on demand generation plan,
  • Ensure implementation of lead management and leverage marketing operations guidance and tools,
  • Work in partnership with local procurement teams to source and hire suppliers for local execution.
  • Responsible for monitoring the payment process end-to-end and interface with suppliers.
  • Responsible for maintaining reports and documents to support Proof of Execution of activities to alliances and Lenovo audit.
  • Manage demand generation by monitoring, tracking, and reporting on KPIs: MRLs, MQLs, SQOs, Pipeline and Revenue contribution by marketing.
  • Analyze and leverage marketing reports and data to bring insights and adjustments to the demand generation programs, while also supporting the digital campaigns with inputs.
  • Work in partnership with: Marketing Operations, LDR – Brazil and sales teams to ensure proper attribution of LSC to marketing leads, pipeline, and revenue.
  • Partner with stakeholder business groups across marketing and sales to align planning and execution.
  • Create and execute a marketing strategy that is aligned to the ISG global and regional marketing and business priorities generating impact in awareness and pipeline.
  • Follow up on program results, tracking LSC that leads to opportunity & deal conversion rates, cost per acquisition, ROI, and make best practice recommendations.

    • Basic qualifications

  • Ability to object and effectively communicate with internal and external stakeholders, including multi reporting, avoiding miscommunications that can impact the business.
  • Keen analytical and strategic planning skills complementing a detail-oriented focus.
  • Resiliency while working with different teams and against tight deadlines.
  • Hybrid Format
  • Location: São Paulo, SP

    • Preferred Qualifications

  • Additional Locations : * Brazil - São Paulo - São Paulo * Brazil - São Paulo - Sao Paulo * Brazil * Brazil - São Paulo * Brazil - São Paulo - São Paulo , * Brazil - São Paulo - Sao Paulo
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