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    Corporate Communications Sr. Manager - São Paulo, Brasil - Bristol Myers Squibb

    Bristol Myers Squibb
    Bristol Myers Squibb São Paulo, Brasil

    há 3 semanas

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    Working with Us
    Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

    The Corporate Communications Manager will be responsible for designing and executing communication strategies to support BMS growth and priorities in Brazil. This role requires strong strategic and creative abilities to effectively manage a critical function for the success of our business. The Corporate Communications Manager will report to the Corporate Affairs Lead in Brazil.

    Main Responsibilities:

    Strategic Planning and Implementation:

  • Design and execute a robust internal and external communication and digital strategy for BMS in Brazil, aligning with the company's vision of becoming a leading biopharma company that transforms patients' lives through science.
  • Develop an integrated communication and messaging approach for stakeholders that supports BMS business needs.
  • Own the end-to-end digital customer journey from planning to execution, and develops a nuanced view of the digital customer segments and their needs
  • Shape and synthesizes both quantitative and qualitative input from advanced analytics in collaboration with agencies and global teams
  • Leverage digital and social capabilities and rapid personalized content creation processes to enhance customer experience and engagement
  • Utilize engagement and performance feedback to improve digital/ social customer engagement strategies and campaigns
  • Create a tailored outreach and engagement plan on national level.
  • Develop a Corporate Communications strategy that aligns with local and global Corporate Affairs strategies and Brazil's priorities.
  • Proactively identify the capabilities needed to advance the work of the Corporate Affairs function in support of the business in the future.
  • Establish and manage the annual Corporate Communications budget and contracts in a cost-effective manner.
  • Manage suppliers and vendors effectively.
  • Provide proactive advice on key communications issues and coach leaders on effective communication strategies.
  • Brand communications & reputation management Develop and execute the communications and digital strategies including media relations, brand & corporate communications in support of the product portfolio and business objectivesBe an active member of the One Brand Team (group formed by Marketing, Medical, Market Access and Advocacy) to discuss brand strategies and tacticsProactively drive initiatives which contribute to building a strong reputation for BMS aligned with global and regional objectivesAnticipate and prepare for stakeholder reactions to corporate, brand and regulatory milestones, and deliver appropriate communications strategy to maximize communications opportunities while mitigating risks. Manage the communication aspect of the Crisis Management strategyDesign and lead select BMS market shaping campaigns for brands and pipeline innovation in Brazil, in the field of cardiovascular, immunology, oncology, hematology and neuroscience.Be responsible for executing the digital strategy for BMS Brazil, aligned with WW plans and local company strategy to secure a successful implementation in local channels.Support back-office activities (Promomats, among others).Be a Content Central expert advising local teams about content, resources and guidelines.Be responsible for special projects, such as GPTW (in alignment with CA manager), Coast 2 Coast 4 Cancer strategy and implementation of the initiative as a whole, among others
  • Stakeholder engagement:
  • Collaborate closely with the One Brand Team (OBT) to create and implement an integrated external and digital engagement plan targeted towards the media and PAGs
  • Provide guidance on communications targeted at other relevant groups such as trade associations, medical societies, Patient Association Groups (PAGs), and Key Opinion Leaders (KOLs) who influence public discussions around the environment for optimal therapeutic innovation and market access.
  • Work closely with the Patient Advocacy Manager to align narratives and maximize communication opportunities to reinforce BMS' reputation and strengthen relationships with PAGs.
  • Executive communications and employee engagement :Develop and manage implementation of a strategic executive communications plan to support GM and partner as an advisor with HR in execution of the employee engagement and change initiatives as neededDevelop and manage implementation of the internal communications strategic planBe the go to person in regards of the internal communicationsSupport the development and be responsible for the implementation of the internal comms planBe the CA liaison for internal events and for the supporting agency

    • Education, Qualifications and Skills:

  • Bachelor's degree in Communications, Public Relations, Journalism or a related field.
  • 10+ years of experience in stakeholder engagement, preferably in the pharmaceutical or healthcare industry.
  • Strong understanding of media relations and experience in developing and implementing external engagement plans.
  • Knowledge of the healthcare landscape, including trade associations, medical societies, and patient advocacy groups.
  • Strong network of contacts amongst media in Brazil.
  • Good understanding of the political environment in Brazil and ability to interpret how the external changes can impact BMS and its reputation.
  • Strong ability to collaborate across the matrix with access, marketing, regulatory, medical and legal teams across the world
  • Ability to effectively communicate and collaborate with internal and external stakeholders, including senior executives, media representatives, and patient advocacy groups.
  • Excellent written and verbal communication skills, with the ability to tailor messages to different audiences.
  • Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
  • Proactive and strategic mindset, with the ability to anticipate stakeholder reactions and develop appropriate communication strategies.
  • Fluency in English and Portuguese.

    • li-hybrid

    Uniquely Interesting Work, Life-changing Careers
    With a single vision as inspiring as "Transforming patients' lives through scienceTM ", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

    On-site Protocol

    BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

    Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

    BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.

    BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

    BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

    Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

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